The Dos and Don’ts of SEO Content Writing

Ready Set Web know firsthand how important it is to create high-quality SEO content for our clients. Writing content that is optimised for search engines can make a huge difference in driving traffic to their websites and improving their online presence.

To help you create the best SEO content possible, here are some dos and don’ts to keep in mind:

Do:

1. Focus on your audience – write for your target audience, not just for search engines.
2. Use relevant keywords – include keywords in your content but avoid keyword stuffing.
3. Create high-quality content – write engaging and informative content that adds value to your audience.
4. Include internal and external links – link to other relevant pages on your website and to reputable sources.
5. Optimise meta descriptions and title tags – these are important elements that can impact click-through rates and search engine rankings.
6. Use header tags – use H1, H2, and H3 tags to structure your content and make it easier to read.
7. Use images and videos – multimedia content can help to break up your text and make your content more engaging.

Don’t:

1. Keyword stuff – avoid overusing keywords as this can make your content appear spammy and hurt your search engine rankings.
2. Use duplicate content – don’t copy content from other websites or duplicate content across your own pages.
3. Ignore user experience – make sure your content is easy to read and navigate, and that it provides value to your audience.
4. Neglect mobile optimisation – ensure your content is optimised for mobile devices as more and more people are accessing the internet on their phones.
5. Forget to update your content – keep your content fresh and up-to-date to ensure it remains relevant and valuable to your audience.

By following these dos and don’ts of SEO content writing, you can create content that not only improves your search engine rankings but also engages and informs your audience. At Ready Set Web, we take pride in helping our clients create effective and optimised content that helps them achieve their online goals.