Is a super-fast website important?

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Website Speed Optimisation

Google has always tried to put user experience above all else, which is why it puts a considerable amount of  emphasis on its investment in thousands of data centres around the world so that it can serve search results in milliseconds. Every business owner’s site should take a page from Google’s book and focus on page speed as it is a ranking within Google’s algorithm.

You want pages to load as quickly as possible, no longer than 2.5 seconds, to receive full ranking credit for this factor. You can test your page speed on Google’s free PageSpeed Insights tool. Click here to see how fast your website is.

Website Speed Optimisation

Increasing your website speed

If your website is running slow, there are a few different things you can do just as adding a caching plugging or reduce the image size by compress it with a too like Bulk Resize. The out of the box solutions are good but every website is different so you might need to adjust the settings to suit the needs of your business.

At Ready, Set, Web we utilise our super-fast servers, CDN (content delivery network), next-gen image formats as well as a variety of other features to ensure your website is fully optimised to get the maximum boost from Google and increase your organic SEO rankings.

If you’re struggling with site speed get in touch with us today on 0330 024 1318 and one of our team will be able to help increase those speeds and get your website ranking higher on Google.


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